Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance
| Year of publication: |
2013
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|---|---|
| Authors: | Yeh, Marie A. ; Jewell, Robert D. ; Hu, Michael Y. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 1, p. 36-45
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