Stimulating industrial ecosystems with sociotechnical imaginaries: The case of Renault Innovation Community

Facing the necessity to increase their innovation capabilities in a more and more holistic context, companies are creating new collaborative organizations aiming to collectively explore potential radical innovation fields. In this paper, we propose to study the nature of these new collectives for innovation through two managerial patterns: objects of collaboration and organizational mechanisms of coordination. Based on longitudinal collaborative research with the French carmaker Renault, the research analyses the case of the Renault Innovation Community, which involved members in original collaboration features to stimulate the industrial ecosystem of mobility and to support the potential emergence of new ecosystems. The main results of the empirical research underlined that: (1) objects of collaboration surpassed the detection of societal expectations to focus on sociotechnical imaginaries stimulation and dissemination; and (2) organizational mechanisms of collaboration exceed open innovation logics to focus on the collective building of favorable emergence conditions for new industrial ecosystems.