Stochastic diffusion models with advertising and word-of-mouth effects
Charles S. Tapiero
| Year of publication: |
1983
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|---|---|
| Authors: | Tapiero, Charles S. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 12.1983, 4, p. 348-356
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| Subject: | Werbung | Diffusionsforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003691808