Stochastic option bundling and bundle pricing
Ralph Fuerderer ; Arnd Huchzermeier ; Linus Schrage
| Year of publication: |
1996
|
|---|---|
| Authors: | Fürderer, Ralph |
| Other Persons: | Huchzermeier, Arnd (contributor) ; Schrage, Linus E. (contributor) |
| Published in: |
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern. - München : Vahlen, ISBN 3-8006-2010-3. - 1996, p. 131-156
|
| Subject: | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Marketingmanagement | Marketing management | Marktforschung | Market research | Kfz-Industrie | Automotive industry | Theorie | Theory | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001293676