Stock market reactions to new product launches in international markets : the moderating role of culture
M. Berk Talay, M. Billur Akdeniz, Michael Obal, and Janell D. Townsend
| Year of publication: |
2019
|
|---|---|
| Authors: | Talay, M. Berk ; Akdeniz, M. Billur ; Obal, Michael W. ; Townsend, Janell D. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 4, p. 81-98
|
| Subject: | product launch | national culture | firm value | hierarchial linear models | Nationalkultur | National culture | Produktentwicklung | New product development | Internationales Marketing | International marketing | Aktienmarkt | Stock market | Unternehmenswert | Firm value | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19874789 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132733