Stop and smell the roses : How and when busyness impacts consumers' preference for minimalist advertisements
Siyun Chen, Veronika Ponomarenko, Tingwen Xiao, Linxiang Lv, Guanrong Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Chen, Siyun ; Ponomarenko, Veronika ; Xiao, Tingwen ; Lv, Linxiang ; Liu, Guanrong |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 4, p. 899-915
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| Subject: | ad evaluation | busyness | desire for relaxation | minimalist ads | putting a price on time | temporal landmarks | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519054