Stop grouping and start regulating : a new approach to social media marketing
V. Kumar, Nandini Krishnamoorthy and Gayatri Shukla
| Year of publication: |
2015
|
|---|---|
| Authors: | Kumar, V. ; Krishnamoorthy, Nandini ; Shukla, Gayatri |
| Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 399-427
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Regulierung | Regulation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483417