Store experience and co-creation : the case of temporary shop
Tiziana Russo Spena, Angela Caridà, Maria Colurcio and Monia Melia
| Year of publication: |
2012
|
|---|---|
| Authors: | Russo Spena, Tiziana ; Caridà, Angela ; Colurcio, Maria ; Melia, Monia |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 1, p. 21-40
|
| Subject: | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Italien | Italy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009506358