Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Mbaye Fall Diallo and Gérard Cliquet
| Year of publication: |
2016
|
|---|---|
| Authors: | Diallo, Mbaye Fall ; Cliquet, Gérard |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 12, p. 1182-1205
|
| Subject: | Store brands | Emerging markets | Consumer knowledge | Store image perceptions | Retail internationalization | Brasilien | Brazil | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Vietnam | Viet Nam | Handelsmarke | Store brand | Markenimage | Brand image | Globalisierung | Globalization | Einzelhandel | Retail trade | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2014-0144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643922