Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal; Amritanshu Rajagopal
| Year of publication: |
2007
|
|---|---|
| Authors: | Rajagopal ; Rajagopal, Amritanshu |
| Published in: |
2007 Business & Economics Society International Conference ; Vol. 2. - Worcester, Mass.. - 2007, p. 345-350
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003669055