"Store loyalty" as a basis for market segmentation
Ben M. Enis; Gordon W. Paul
| Year of publication: |
1970
|
|---|---|
| Authors: | Enis, Ben M. ; Paul, Gordon W. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 46.1970, 3, p. 42-56
|
| Subject: | Marktforschung | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002119080