Store-Patronage and Light-Trip Behavior: A Replication and Extension
| Year of publication: |
1998-05
|
|---|---|
| Authors: | Volle, Pierre |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Patronage Patterns | Brand choice | Retail Sector |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Classification: | D11 - Consumer Economics: Theory ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010708372