"Store strategy" : a new omni-channel strategy in community group buying
Nana Zhang, Lei Yu, Keqi Liu, Zhifei Ye, Mengya Jia
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Nana ; Yu, Lei ; Liu, Keqi ; Ye, Zhifei ; Jia, Mengya |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 46.2025, 2, p. 1358-1372
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| Subject: | pricing | channel competition | community group buying |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4438 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015386605