Storymaking and organizational transformation : how the co-creation of narratives engages people for innovation and transformation
Tommaso Buganza, Paola Bellis, Silvia Magnanini, Joseph Press, Abraham (Rami) B. Shani, Daniel Trabucchi, Roberto Verganti and Federico Paolo Zasa
| Year of publication: |
2023
|
|---|---|
| Authors: | Buganza, Tommaso ; Bellis, Paola ; Magnanini, Silvia ; Press, Joseph ; Shani, Abraham B. ; Trabucchi, Daniel ; Verganti, Roberto ; Zasa, Federico Paolo |
| Publisher: |
London : Routledge |
| Subject: | Organisatorischer Wandel | Organizational change | Innovation | Kundenintegration | Customer integration | Narrative Methode | Narrative method |
Online Resource
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-27621-0 ; 1-003-27621-0 ; 978-1-000-78306-3 ; 1-000-78306-5 ; 978-1-000-78307-0 ; 1-000-78307-3 ; 978-1-032-23197-6 ; 978-1-032-23198-3 |
| Other identifiers: | 10.4324/9781003276210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014022534