Storytelling-case archetype decoding and assignment manual (SCADAM)

by Arch G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia

Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions.

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Year of publication:	2016 ; First edition
Authors:	Woodside, Arch G. ; Sood, Suresh C.
Publisher:	Bingley, UK : Emerald
Subject:	C. G. Jung \| Narrative Methode \| Narrative method \| Markentreue \| Brand loyalty \| Persönlichkeitsmerkmal \| Personality trait \| Soziales Verhalten \| Social behaviour \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]

Extent:	xi, 376 Seiten Illustrationen 24 cm
Series:	Advances in culture, tourism and hospitality research. - Bingley : Emerald, ISSN 1871-3173, ZDB-ID 2687521-4. - Vol. volume 11
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 361-376)
ISBN:	978-1-78560-217-7 ; 1-78560-217-9 ; 978-1-78560-216-0 ; 1-78560-216-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012013965