Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Woodside, Arch G. (ed.) ; Sood, Suresh C. (ed.) |
| Published in: |
Storytelling-case archetype decoding and assignment manual (SCADAM). - Bingley, U.K. : Emerald, ISBN 978-1-78560-216-0. - 2016, p. iii
|
| Subject: | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Soziales Verhalten | Social behaviour | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/S1871-317320150000011003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015364916