Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti
| Year of publication: |
March 2019
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|---|---|
| Authors: | Laer, Tom van ; Feiereisen, Stephanie ; Visconti, Luca M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 135-146
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| Subject: | Digital marketing | Meta-analysis | Narrative transportation | Story domain | Story-receiver | User-generated content | Narrative Methode | Narrative method | Meta-Analyse | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980774