Storytelling the internationalization of the multinational enterprise

Usha C. V. Haley and David M. Boje

Year of publication:	2014
Authors:	Haley, Usha C. V. ; Boje, David M.
Published in:	Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 45.2014, 9, p. 1115-1132
Subject:	case theoretic approaches \| internationalization theories and foreign market entry \| role of time \| storytelling \| language (language design, silent language translation) \| global stakeholders \| Multinationales Unternehmen \| Transnational corporation \| Sprache \| Language \| Narrative Methode \| Narrative method \| Globalisierung \| Globalization \| Internationaler Markteintritt \| International market entry \| Stakeholder \| Internationale Geschäftsbeziehungen \| International business \| Auslandsinvestition \| Foreign investment \| Linguistik \| Linguistics

Extent:	Ill., graph. Darst.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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