Strategic action and customer mobility : antecedents and consequences of strategic actions in the Korean mobile telecommunication service industry
Year of publication: |
2014
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Authors: | Park, Kyung Min ; Jung, Kiwon ; Noh, Kyung Choon |
Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore : Springer, ISSN 0217-4561, ZDB-ID 858501-5. - Vol. 31.2014, 1, p. 171-193
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Subject: | Strategic action | Organizational learning | Competitive action | Alliance tendency | Mobile telecommunication service | Customer mobility | Mobilkommunikation | Mobile communications | Südkorea | South Korea | Lernende Organisation | Learning organization | Telekommunikationssektor | Telecommunications industry | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Strategische Allianz | Strategic alliance | Dienstleistungssektor | Service industry | Mobiltelefon | Mobile phone |
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