Strategic advertising management
Larry Percy; John R. Rossiter; Richard Elliott
| Year of publication: |
2001
|
|---|---|
| Authors: | Percy, Larry ; Rossiter, John R. ; Elliott, Richard |
| Other Persons: | Elliott, Richard H. (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Unternehmen | Werbestrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXI, 288 S. Ill., graph. Darst. 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-19-878232-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001565629