Strategic advertising management
Year of publication: |
2001
|
---|---|
Authors: | Percy, Larry ; Rossiter, John R. ; Elliott, Richard |
Other Persons: | Elliott, Richard H. (contributor) |
Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Unternehmen | Werbestrategie |
Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | XXI, 288 S Ill., graph. Darst 25 cm. |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index pbk. ; : £22.99 : Formerly CIP |
ISBN: | 0-19-878232-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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