Strategic alliance between Toyota and Suzuki : is it a win for Toyota or a loss for Suzuki?
Ruhi Sarangal, Ashok Kumar, Devesh Bathla, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta
| Year of publication: |
2023
|
|---|---|
| Authors: | Sarangal, Ruhi ; Kumar, Ashok ; Bathla, Devesh ; Chauhan, Prashant ; Dangwal, Aarti ; Mehta, Mankaj |
| Published in: |
Cases on the resurgence of emerging businesses. - Hershey, PA : IGI Global, ISBN 978-1-6684-8488-3. - 2023, p. 206-214
|
| Subject: | Kfz-Industrie | Automotive industry | Strategische Allianz | Strategic alliance | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-8488-3.ch014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318676