Strategic Alliances : An Analysis About Internal Limitations and Essentially External Limitations Under Institutional Theory Point of View

Great emphasis has been turned to the strategic alliances as a global competitive strategy. The doubt, however, refers to know how alliances can guarantee the competitiveness, if we can see innumerous problems that can mine the success of these associations? Indeed, besides internal limitations to the success of the alliances, there are also external limitations. It means that however companies are careful to control internal problems that affected the alliance, external pressures from numerous threatened stakeholders can destroy the made efforts. This paper intends to analyze the limitations encumbered by the institutional environment to the formation of alliances