Strategic alliances in the marketing of international higher ecucation : a gramework for enduring and successful outcomes
Mark Thomas
| Year of publication: |
2014
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| Authors: | Thomas, Mark |
| Published in: |
Journal of strategic management education : JSME. - Shankill, Co. Dublin : Senate Hall Academic Publ., ISSN 1649-3877, ZDB-ID 2264729-6. - Vol. 10.2014, p. 55-70
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| Subject: | strategic alliance | business schools | international students | marketing | cooperative competition | diversity | Strategische Allianz | Strategic alliance | Wirtschaftshochschule | Economics department | Studierende | Students | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664852