Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
| Year of publication: |
2012
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|---|---|
| Authors: | Donaldson, Bill ; Lee, Jong-Ho ; Wright, George |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 11 (1.10.), p. 1305-1331
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