Strategic B2B customer experience management : the importance of outcomes-based measures
Judy Zolkiewski, Victoria Story, Jamie Burton, Paul Chan, Andre Gomes, Philippa Hunter-Jones, Lisa O'Malley, Linda D. Peters, Chris Raddats and William Robinson
| Year of publication: |
2017
|
|---|---|
| Authors: | Zolkiewski, Judy ; Story, Victoria ; Burton, Jamie ; Chan, Paul ; Gomes, Andre ; Hunter-Jones, Philippa ; O'Malley, Lisa ; Peters, Linda D. ; Raddats, Chris ; Robinson, William |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 172-184
|
| Subject: | B2B services | B2B customer experience | Outcomes-based measures | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-10-2016-0350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654708