Strategic brand management : creating and stustaining brand equity long term
Jean-Noël Kapferer
| Year of publication: |
1997 ; 2. ed.
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
London : Kogan Page |
| Subject: | Markenartikel | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 443 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-2069-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004343325