Strategic brand management : creating and sustaining brand equity long term
Jean-Noe͏̈l Kapferer
| Year of publication: |
2003 ; 2. ed., reprint
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenartikel | Brand | Strategisches Management | Strategic management | Markenführung | Brand management | Markenpolitik |
| Extent: | 443 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [427] - 435 |
| ISBN: | 0-7494-2069-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001732527