Strategic brand management : new approaches to creating and evaluating brand equity
Jean-Noel Kapferer
| Year of publication: |
1992
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
London : Kogan Page [u.a.] |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 230 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-0697-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004149495