Strategic Choice In International Ventures: A Contingency Framework Integrating Standardization and Entry‐Mode Decisions
Year of publication: |
2004
|
---|---|
Authors: | Florin, Juan ; Ogbuehi, Alphonso O. |
Published in: |
Multinational Business Review. - Emerald Group Publishing Limited, ISSN 2054-1686, ZDB-ID 2070887-7. - Vol. 12.2004, 2, p. 83-110
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer risk | E‐commerce | Online purchasing | National culture | Consumer behaviour |
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