Strategic communication : campaign planning
James Mahoney
| Year of publication: |
2017 ; Second edition
|
|---|---|
| Authors: | Mahoney, James Scott |
| Publisher: |
South Melbourne, Victoria, Australia : Oxford University Press |
| Subject: | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Strategie | Strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 258 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-19-030376-1 ; 0-19-030376-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011542950