Strategic communication : pillars and perspectives of an alternative paradigm
Derina R. Holtzhausen and Ansgar Zerfass
| Year of publication: |
2013
|
|---|---|
| Authors: | Holtzhausen, Derina ; Zerfaß, Ansgar |
| Published in: |
Organisationskommunikation und Public Relations : Forschungsparadigmen und neue Perspektiven. - Wiesbaden : Springer VS, ISBN 3-531-18098-3. - 2013, p. 73-94
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Strategie | Strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009729481