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Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
Emsbach, Michael, (2010)
Öffentlichkeitsarbeit für Nonprofit-Organisationen ; Vol. 2
Gattwinkel, Hilmar, (2004)
Öffentlichkeitsarbeit für Nonprofit-Organisationen ; Vol. 1
Strategic communications for nonprofits : a step-by-step guide to working with the media ; [generate publicity, enhance fundraising, build membership, change public policy, handle crises and more...]
Bonk, Kathy, (2008)
The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to: generate publicity, enhance fundraising, build membership, change public policy, handle crises and more
Bonk, Kathy, (1999)