Strategic confluence of continuity and change for improved innovation performance

Innovation management has been a subject of immense concern to researchers. Both continuity and change aspects in this context have been scrutinised at length, but management of continuity together with change has only recently been gaining some attention. This paper contributes to the understanding of the confluence of continuity and change to manage innovation. Through empirical research based on Indian manufacturing firms, the key factors that enable a firm manage innovation in a successful manner resulting in enhanced innovation performance are distinguished. Among several considerations involved in charting a roadmap towards improved innovation performance in a firm, the vital need to maintain a strong linkage between the business and technology strategies, and also ensure top management commitment, have been explicitly revealed to be key issues.