Strategic consensus of market orientation : a transitional economy perspective
Yeqing Bao, Eric Fong, Timothy D. Landry and Kevin Z. Zhou
| Year of publication: |
2015
|
|---|---|
| Authors: | Bao, Yeqing ; Fong, Eric ; Landry, Timothy D. ; Zhou, Kevin Zheng |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 4, p. 364-378
|
| Subject: | market orientation | strategic consensus | top managers | middle managers | non-supervisory employees | firm performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Führungskräfte | Managers | Mittleres Management | Middle management | Systemtransformation | Economic transition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405837