THE STRATEGIC CONSISTENCY TRIANGLE Many organizations try futilely to forge a differentiable position in the market. Most, alas, find themselves in the too-crowded muddled middle of mediocrity. How to break out of the pack remains the most perplexing problem. In this article, author Sandra Moriarty suggests several strategic steps that might be taken to seize a more memorable position in the ...
| Year of publication: |
1997
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| Authors: | Moriarty, Sandra E. |
| Published in: |
The Public relations strategist : issues and trends that affect management. - New York, NY : Soc., ISSN 1082-9113, ZDB-ID 12847926. - Vol. 3.1997, 2, p. 42
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