Strategic cooperation of live-stream platform in e-commerce
Shanshan Wang, Xin Guo
Year of publication: |
2023
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Authors: | Wang, Shanshan ; Guo, Xin |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 7, p. 4201-4227
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Subject: | Unternehmenskooperation | Inter-firm cooperation | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Lieferkette | Supply chain | Verbraucher | Consumers | Industrie | Manufacturing industries | Spieltheorie | Game theory |
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