Strategic corporate brand management of multinational corporations : analysis of consumers' brand perceptions and effects, and the role of contextual factors
Nadine Batton
| Year of publication: |
2021
|
|---|---|
| Authors: | Batton, Nadine |
| Institutions: | Universität Trier (degree granting) ; Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Markenpolitik | Internationalisierung | Markenimage |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | XXIII, 255 Seiten Illustrationen 21 cm x 14.8 cm, 351 g |
|---|---|
| Series: | Schriftenreihe Studien zum Konsumentenverhalten. - Hamburg : Kovač, ISSN 1613-9100, ZDB-ID 2162181-0. - Vol. Band 88 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität Trier, 2020 |
| ISBN: | 978-3-339-12014-4 ; 3-339-12014-5 ; 978-3-339-12015-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302512