Strategic database marketing : customer profiling as new product development
Detlev Zwick and Nikhilesh Dholakia
| Year of publication: |
2012
|
|---|---|
| Authors: | Zwick, Detlev ; Dholakia, Nikhilesh |
| Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 443-458
|
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508074