Strategic database marketing
Arthur Middelton Hughes
| Year of publication: |
2006 ; 3. ed.
|
|---|---|
| Authors: | Hughes, Arthur M. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Database marketing | Direktmarketing | Datenbank |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 437 S. : graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2000 |
| ISBN: | 0-07-145750-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004858074