Strategic design of interactive recommender systems
| Year of publication: |
2000
|
|---|---|
| Authors: | Spiekermann, Sarah ; Christ, Mario |
| Published in: |
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000. - Berlin : Berlecon Research, ISBN 3-8311-2242-3. - 2000, p. 43-53
|
| Subject: | Mobile Marketing | Mobile marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Asymmetrische Information | Asymmetric information | Theorie | Theory | Selbstbedienung | Self-service | Interaktive Medien | Interactive media |
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