Strategic design responsiveness : an empirical analysis of US retail store networks
Year of publication: |
2015
|
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Authors: | Shockley, Jeff ; Plummer, Lawrence A. ; Roth, Aleda V. ; Fredendall, Lawrence D. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 3, p. 451-468
|
Subject: | retail operations | design strategy | responsiveness | customer contact | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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