Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets : themes and research perspectives
Year of publication: |
2009
|
---|---|
Authors: | Matthyssens, Paul ; Pauwels, Pieter ; Vandenbempt, Koen |
Published in: |
Marketing strategy organization and implementation. - Los Angeles [u.a.] : Sage. - 2009, p. 276-288
|
Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Bauinstallation | Domestic installations | Gebrauchtfahrzeug | Used vehicle | Niederlande | Netherlands |
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