Strategic groupings as competitive benchmarks for formulating future competitive strategy: A modelling approach
| Year of publication: |
1990
|
|---|---|
| Authors: | Kumar, K. Ravi ; Thomas, Howard ; Fiegenbaum, Avi |
| Published in: |
Managerial and Decision Economics. - John Wiley & Sons, Ltd., ISSN 0143-6570. - Vol. 11.1990, 2, p. 99-109
|
| Publisher: |
John Wiley & Sons, Ltd. |