Strategic imperatives of mobile commerce in developing countries : the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
Ali Anwar, Narongsak (Tek) Thongpapanl and Abdul R. Ashraf
| Year of publication: |
2021
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|---|---|
| Authors: | Anwar, Ali ; Thongpapanl, Narongsak ; Ashraf, Abdul R. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 8, p. 722-742
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| Subject: | Consumer innovativeness | m-commerce usage | perceived cost | perceived risk | perceived ubiquity | perceived value | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Risiko | Risk | Entwicklungsländer | Developing countries | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1786847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012653610