Strategic implications of a competence-based management approach to account management
Derrick Philippe Gosselin and Aimé Heene
| Year of publication: |
2005
|
|---|---|
| Authors: | Gosselin, Derrick Philippe ; Heene, Aimé |
| Published in: |
A focused issue on the marketing process in organizational competence. - Amsterdam [u.a.] : Elsevier/JAI, ISBN 0-7623-1209-2. - 2005, p. 173-196
|
| Subject: | Strategisches Management | Strategic management | Management | Kompetenz | Competence | Key-Account-Management | Key account management | Rechnungswesen | Accounting | Wettbewerbsstrategie | Competitive strategy |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003252181