Strategic Implications of the Relationship Between Price and Willingness to Pay: Evidence from a Wine-Tasting Experiment
| Year of publication: |
2014
|
|---|---|
| Authors: | Lewis, Geoffrey ; Zalan, Tatiana |
| Published in: |
Journal of Wine Economics. - Cambridge University Press. - Vol. 9.2014, 02, p. 115-134
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |