Strategic importance of team integration issues in product development processes to improve manufacturability

Purpose – The purpose of this paper is to provide practitioners of management with a sense of how collaborative team integration processes were required in order to be reasonably successful in attaining the required manufacturability goals. It aims to accomplish this by investigating: the role of team collaborative efforts in high‐technology projects associated with comparing aggressiveness towards and actual achievement on meeting time targets and manufacturing costs; the moderating effects of project‐team autonomy and control issues; and management involvement and top management support activities. Design/methodology/approach – A review of the applied literature on collaborative team integration processes of manufacturers and direct suppliers of the smart card and automatic identification and data capture (AIDC)‐related industry in the USA was conducted. Only project managers and/or their designees were asked to complete the survey. The results of two mailings netted a total of 180 usable questionnaires out of an original sampling frame of 311 (response rate of appropriately 58 percent, with some missing data on a number of variables). Findings – The paper finds that especially the variables of product acceleration, technological uncertainty, complexity, and product newness are traditionally outside the immediate control of the firm's project managers. The team integration variables, as measured by the factor scores of top management. manufacturing involvement, collaborative working environment, and supplier influence, offered the most explained variance in the present study. Practical implications – By understanding the variety of team performance and integration constructs in high technology‐intensive and manufacturing environments, management may be able to take the steps to become more sensitive to the roles of not isolating team members and being able to relinquish control at the appropriate times in order to enhance manufacturability. Originality/value – The rapid pace of internet products and web‐enabled services, especially in the high‐technology manufacturing industries, presents new strategic management issues to be addressed in project management. Understanding the many issues associated with project team management and integration within new‐product development/new‐product manufacturability processes may ultimately decrease the cost and promote timely introduction of beneficial commercial developments, if properly managed.