Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Jean L. Johnson
| Year of publication: |
2009
|
|---|---|
| Authors: | Johnson, Jean L. |
| Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 49-73
|
| Subject: | Vertriebsweg | Distribution channel | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836382