Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy
| Year of publication: |
2001
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|---|---|
| Authors: | Varadarajan, P.Rajan ; Jayachandran, Satish ; White, J.Chris |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 65.2001, 1, p. 15-28
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