Strategic international marketing : strategy development and implementation
Carl Arthur Solberg and Håvard Huse
| Year of publication: |
2024 ; Second edition
|
|---|---|
| Authors: | Solberg, Carl Arthur ; Huse, Håvard |
| Publisher: |
London : Routledge |
| Subject: | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Internationale Geschäftsbeziehungen | International business | Internationaler Markt | International market | Produktmanagement | Product management | Preismanagement | Pricing strategy |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-38320-8 ; 1-003-38320-3 ; 978-1-040-03199-5 ; 1-040-03199-4 ; 978-1-040-03203-9 ; 1-040-03203-6 ; 978-1-032-46772-6 ; 978-1-032-46773-3 |
| Other identifiers: | 10.4324/9781003383208 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015068774